A product’s marketing strategy can rely heavily on the product’s packaging, as the package sends a message that conveys style, purpose and values. At the point of sale, a packaging design must catch the customer’s eye in a matter of seconds, giving the customer reason to pick up the package and make the purchase. Creative packaging techniques help products stand out in a crowd of similar items, through bold colors, attractive shapes and elements of convenience.
Sustainable creative packaging requires solutions that help save energy and reduce waste by finding creative ways to produce, package, ship and store items using renewable resources. Through creative sustainable packaging, businesses can contribute to a healthier and safer future. For example, reducing or replacing nonrecyclable materials with more eco-friendly packaging materials can reduce harmful waste.The creative structure and graphics of packaging can increase the attractiveness of packaging and allow more customers to pay attention to packaging and products.